Beware of Cheap Sticker Printing and Opt For Quality Stickers

Beware of Cheap Sticker Printing and Opt For Quality Stickers

Cost is always a consideration for businesses and even individuals. It matters when you think of buying stickers. The general perception is that stickers are temporary and do not matter a lot and therefore cheaper ones will serve the purpose. This approach, however, can be counter-productive. Quality is what should come first and should be included in cheap sticker printing services. Quality shows, as does cheap and shoddy work. Here is all that can be wrong with cheap stickers.

Substrate

Stickers maybe printed on paper, metal foil, vinyl, and BOPP. Take vinyl. It is one of the most widely used materials due to its properties. You can have opaque vinyl, colored vinyl and transparent vinyl. Even within vinyl, there are various grades of which Learjet is one of the best sticker materials. However, when you go for cheap sticker printing it is likely the sticker maker will use substandard vinyl or thin vinyl that could crinkle and make it difficult for users to apply the sticker. Such sticker material may deteriorate on exposure to sunlight.

Ink

There are different ways one can print on sticker substrate material. Silk screening is one technology. Another is offset. A third one is to use inkjet printers using a solvent or eco-friendly non-solvent based inks. Here too you have differences in quality such as dpi. Large-sized prints used for hoardings are likely to be printed at 72 dpi which gives a coarse image. Better quality inkjets for photo reproduction print at 1440 dpi or a minimum of 300 dpi. The density of ink in such cases is determined by a number of passes. In order to save costs, even if inkjet is used for quality reproduction of low volume prints you may not have richness and depth if a number of passes is low. There are technical matters but, in short, the looks suffer and shoddy looks simply do not promote your brand image.

The adhesive

This is another area in which there can be compromises with adverse effects. Cheap adhesives result in the sticker coming unstuck and peeling off all by itself. It looks bad in normal stickers and worse in custom clear stickers that you stick on glass doors, windows and windshields.

Quality pays

Find the right maker of stickers, place order directly online and you get better quality at reasonable prices. Quality does pay. For instance, if you have a custom clear sticker made then alignment and registration are perfect. You get precisely kiss-cut stickers that look professional. The colors look vividly vibrant. Inks retain fresh looks for years instead of fading as happens with cheaper stickers. The sticker stays stuck instead of peeling off. Shoddy stickers imply that the company does not care and that can have a negative effect on your brand image.

Stickers n Things offers cheap sticker printing but assures quality stickers delivered to your doorstep  anywhere in Australia.